Target Called Out For Selling Mislabeled Black History Month Book


Target is facing backlash for selling Black History Month material in their stores that contains factually incorrect information. The controversy was brought to light by TikToker @Issatete, who posted a video showing a magnet-style learning activity book called “Civil Rights” that she found in a Target store. The book, produced by children’s product retailer Bendon, allegedly mislabels historic Black Americans.

In the viral video, @Issatete points out several examples of mislabeled names in the book. For instance, a picture of Carter G. Woodson is labeled as Pan-Africanist civil rights activist W.E.B. Du Bois, while a picture labeled as Du Bois is actually educator and author Booker T. Washington. This mix-up has sparked outrage, with many people questioning why the book was not properly proofread before being sold.

@Issatete, who claims to be a U.S. history teacher, called for immediate action to correct the mistakes and urged Target to remove the product from its inventory. The video has garnered attention and support from social media users, who are also demanding accountability from the book’s publisher, Bendon.

The timing of this controversy couldn’t be worse, as it comes just before the start of Black History Month. Target and Bendon have yet to respond to the viral post, and it remains to be seen how they will address the issue. Some people have even suggested that the errors were deliberate, although this seems unlikely given the outrageous nature of intentional mislabeling.

In conclusion, Target is facing criticism for selling a Black History Month activity book that contains factual errors and mislabeled photos of historic Black Americans. The video posted by @Issatete has gained traction on social media, sparking outrage and demands for corrections. With the start of Black History Month approaching, Target and Bendon must act swiftly to address the issue and ensure that such mistakes do not happen again in the future.

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