Texas Tech Partners with Adidas to Launch Patrick Mahomes Co-Branded Apparel
Texas Tech University has made history by becoming the first college program to wear Patrick Mahomes’ co-branded apparel under a 10-year deal with Adidas. The partnership was announced recently, with Adidas now serving as the official footwear, uniform, apparel, and accessory partner of the Red Raiders. Financial details of the deal have not been disclosed, but it officially went into effect on Monday.
The highlight of this collaboration is the Mahomes “Gladiator” logo, which will be featured on official collegiate apparel for the first time as an Adidas athlete partner logo. This unique branding showcases the connection between Mahomes, a former Texas Tech player, and the school he credits for helping shape his career.
“I wouldn’t be where I am today if it weren’t for Texas Tech, and I’m proud to have helped bring Red Raider Nation into the three-stripe fam,” said Mahomes, who played for the school from 2014 to 2016 before being drafted by the Kansas City Chiefs in 2017.
As part of this groundbreaking partnership, Texas Tech athletes will also have the opportunity to join Adidas’ NIL Ambassador Network. This means they will have the chance to earn a percentage of revenue from certain products and campaigns, further enhancing their collegiate experience.
The excitement surrounding this collaboration was evident on social media, with Texas Tech Athletics sharing a tweet that featured the caption, “The Power of Three,” along with a link to the official announcement. The tweet showcased the Mahomes co-branded apparel and celebrated the partnership between Texas Tech, Adidas, and the star quarterback.
This deal not only solidifies Texas Tech’s commitment to innovation and excellence but also highlights the importance of partnerships in driving success. By aligning with a global brand like Adidas and leveraging the star power of Patrick Mahomes, the Red Raiders are set to make a significant impact in the world of collegiate athletics.
In conclusion, Texas Tech’s partnership with Adidas and Patrick Mahomes marks a new era for the university’s athletic program. With a focus on collaboration, creativity, and athlete empowerment, this alliance is set to elevate the Red Raiders’ presence on and off the field.
