Mira van Houwelingen joins Travix as Chief Marketing Officer

Travix, a leading global online travel agency, has recently announced the appointment of Mira van Houwelingen as its new Chief Marketing Officer (CMO). With her extensive experience and expertise in the travel industry, van Houwelingen is expected to bring a fresh perspective and drive innovation in Travix’s marketing strategies.

Van Houwelingen joins Travix from her previous role as Vice President of Marketing for a prominent travel technology company. During her tenure, she played a key role in transforming the company’s marketing efforts, resulting in increased brand awareness and customer engagement. Her ability to identify market trends and customer needs has been instrumental in shaping successful marketing campaigns.

As the CMO of Travix, van Houwelingen will be responsible for overseeing the company’s global marketing strategy, brand development, and customer acquisition efforts. She will work closely with the executive team to drive growth, enhance customer experience, and strengthen Travix’s position as a leading online travel agency.

Travix, with its portfolio of well-known travel brands including CheapTickets, Vliegwinkel, and BudgetAir, operates in over 40 countries and serves millions of customers worldwide. With such a vast reach, the role of the CMO is crucial in ensuring consistent and effective marketing across different markets.

Speaking about her new role, van Houwelingen expressed her excitement to join Travix and contribute to its continued success. She emphasized the importance of data-driven marketing strategies and personalized customer experiences in the highly competitive online travel industry.

Van Houwelingen’s appointment comes at a crucial time for Travix, as the travel industry is recovering from the impact of the COVID-19 pandemic. As travel restrictions ease and people start planning their trips again, Travix aims to capture the pent-up demand and regain its market share.

Travix CEO, John Mangelaars, expressed his confidence in van Houwelingen’s ability to drive the company’s marketing efforts forward. He highlighted her strong leadership skills and strategic mindset, which will be invaluable in navigating the challenges and opportunities in the post-pandemic travel landscape.

With van Houwelingen at the helm of its marketing department, Travix is well-positioned to leverage digital transformation and emerging technologies to enhance its customer offerings. Her experience in leveraging data analytics and automation tools will enable Travix to gain valuable insights into customer behavior and preferences, enabling targeted marketing campaigns and personalized recommendations.

In conclusion, Mira van Houwelingen’s appointment as Chief Marketing Officer of Travix marks an exciting new chapter for the company. Her extensive experience and innovative approach to marketing will undoubtedly contribute to Travix’s growth and success in the highly competitive online travel industry. As travel rebounds from the pandemic, Travix is poised to capitalize on the opportunities, and van Houwelingen’s leadership will play a crucial role in achieving this.

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