Hunan Broadcasting System Signs MOU with Tourism Malaysia for New Documentary Venture, ‘Starry Embrace’
In an exciting development in the world of entertainment and tourism, Hunan Broadcasting System has signed a Memorandum of Understanding (MOU) with Tourism Malaysia for a new documentary venture titled ‘Starry Embrace’. The MOU was signed on Friday, 3rd September 2021, at a ceremony held in Kuala Lumpur, Malaysia.
The partnership between Hunan Broadcasting System, one of China’s leading television networks, and Tourism Malaysia, the country’s official tourism promotion agency, aims to showcase the beauty and diversity of Malaysia’s tourism destinations through a series of high-quality documentaries. ‘Starry Embrace’ will focus on highlighting Malaysia’s unique cultural heritage, stunning natural landscapes, and vibrant local communities, offering viewers a glimpse into the country’s rich and vibrant tapestry.
The signing of the MOU marks a significant milestone in the collaboration between Hunan Broadcasting System and Tourism Malaysia, as both parties seek to leverage each other’s strengths to create compelling content that will attract Chinese viewers to Malaysia. Through the documentary series, viewers will be taken on a visual journey through Malaysia’s most iconic landmarks, hidden gems, and cultural treasures, providing them with a deeper understanding and appreciation of the country.
Speaking at the signing ceremony, Mr. Wang Xiaojie, General Manager of Hunan Broadcasting System’s International Business Department, expressed his enthusiasm for the new partnership with Tourism Malaysia. He highlighted the importance of promoting cultural exchange and understanding between China and Malaysia through the power of storytelling and visual media. He also emphasized the network’s commitment to producing high-quality content that resonates with audiences and inspires them to explore new destinations.
Similarly, Mr. Zulkifly Md. Said, Director-General of Tourism Malaysia, expressed his excitement about the collaboration with Hunan Broadcasting System, noting that the documentary series will play a crucial role in showcasing Malaysia’s unique attractions to a wider audience. He emphasized the importance of leveraging the power of media and entertainment to promote tourism and drive economic growth in the country.
‘Starry Embrace’ is set to premiere on Hunan Broadcasting System’s international channels, reaching millions of viewers across China and beyond. The documentary series is expected to generate significant interest in Malaysia as a travel destination, attracting more Chinese tourists to explore the country’s diverse offerings.
Overall, the partnership between Hunan Broadcasting System and Tourism Malaysia represents a promising opportunity to strengthen cultural ties and promote tourism between China and Malaysia. Through the power of storytelling and visual media, ‘Starry Embrace’ is set to captivate audiences and inspire them to embark on their own adventures in Malaysia.
