Amazon Ads Ramps Up Hiring Efforts to Capture Streaming TV Revenue
Following a temporary hiring freeze, Amazon.com Inc (NASDAQ: AMZN) has significantly accelerated its recruitment for Amazon Ads, its rapidly growing advertising arm. The division mainly supports innovative products like TV ad formats. As of December 8, Amazon Ads listed over 400 job openings across various teams, marking a substantial increase from the 29 roles at the start of the year.
This hiring surge aligns with Amazon’s strategy to capture streaming TV revenue, particularly from small to midsize brands. With the increasing popularity of streaming services, advertising on these platforms has become a lucrative opportunity for businesses to reach a wide audience. Amazon Ads aims to capitalize on this trend by offering targeted ad placements to its growing customer base.
To gain insights into the compensation structure at Amazon Ads, data from the U.S. Department of Labor’s Office of Foreign Labor Certification, covering January to September 2023, reveals the salary ranges for the new roles. These ranges reflect the diverse expertise and experience levels required in this dynamic sector.
Highlighted salary ranges for visa holders in sales and account management at Amazon Ads include:
– Ad Sales Rep I: $44,803 to $59,820
– Ad Sales Rep III: $98,030 to $158,300
– Ads Account Manager I: $59,426 to $87,800
– Ads Account Manager II: $76,877 to $106,844
– Ads Account Manager III: $163,900 to $170,500
– Ad Sales Representative II: $117,695
– Ad Sales Representative III: $150,000 to $167,000
– Sales Operations III: $98,030 to $107,910
These salary ranges indicate the competitive compensation offered by Amazon Ads to attract top talent in the sales and account management roles. As the advertising arm continues to expand and innovate, it seeks professionals with the skills and experience to drive its growth in the highly competitive streaming TV market.
Amazon’s focus on expanding its advertising arm comes as no surprise, given the company’s track record of diversifying its revenue streams beyond its core e-commerce business. With its vast customer base and extensive data on consumer behavior, Amazon has the potential to become a major player in the digital advertising space.
As businesses increasingly invest in digital advertising and look for effective ways to reach their target audience, Amazon Ads offers a compelling platform with its access to a large pool of engaged consumers. By leveraging its e-commerce ecosystem and streaming services like Amazon Prime Video, the company can provide advertisers with unique opportunities to connect with their customers.
In conclusion, Amazon’s aggressive recruitment efforts for its advertising arm, Amazon Ads, reflect the company’s determination to capture a share of the growing streaming TV revenue. By offering competitive salaries and expanding its team, Amazon Ads aims to attract top talent and strengthen its position in the digital advertising industry. As streaming services continue to gain popularity, businesses can expect Amazon Ads to provide innovative ad solutions and opportunities to reach their target audience effectively.
