Instacart, the popular grocery delivery service, has announced a new partnership that will delight its customers. The company recently revealed that Peacock Premium, NBCUniversal’s premium streaming service, is now available to all Instacart+ members in the U.S. at no additional cost. This exciting development adds even more value to Instacart’s same-day delivery subscription.
Peacock Premium offers a wide range of content, including top-tier entertainment, sports, movies, and news. With over 80,000 hours of content available, Instacart+ members will have access to a vast library of entertainment options. Additionally, Peacock provides over 8,000 hours of live sports annually, ensuring that sports enthusiasts won’t miss out on their favorite games.
To celebrate this partnership, Instacart and Peacock have created a custom spot featuring iconic holiday scenes from Peacock properties like The Office, Parks & Recreation, and Brooklyn Nine-Nine. This collaboration aims to enhance the viewing experience of Instacart+ members and create a festive atmosphere during the holiday season.
Heather Rivera, Vice President of Strategy, Partnerships, and Corporate Development at Instacart, expressed her excitement about the partnership, saying, “Instacart+ helps deliver all of the snacks and beverages a Peacock viewer needs for a must-see TV night.” This statement highlights the synergy between Instacart’s grocery delivery service and Peacock’s streaming content, providing a seamless experience for customers.
Peacock will also feature upcoming exclusive NFL games on December 23 and January 13, along with highly anticipated titles like Seth McFarlane’s Ted and Apples Never Fall, starring Annette Bening and Sam Neill. These offerings further enhance the value proposition of Instacart+ for sports fans and entertainment enthusiasts.
This partnership is a strategic move for Instacart, which has previously advertised across various NBCUniversal platforms, including Bravo, CNBC, E!, and Today. Instacart’s extensive audience aligns well with NBCUniversal’s viewership, making this collaboration a natural fit.
“With TV viewing and grocery delivery at their peak during the holiday season, it’s the perfect time to launch this partnership and lean into big moments across NBCUniversal,” added Rivera. The holiday season presents an ideal opportunity for both Instacart and Peacock to capitalize on increased consumer demand for entertainment and grocery delivery services.
The announcement of the Instacart and Peacock partnership has been well-received, with shares of Maplebear Inc, trading under the ticker symbol CART, rising by 2.36% to $26.06 on the last check Wednesday. This positive market response reflects investors’ confidence in the potential growth and success of this collaboration.
Overall, the addition of Peacock Premium to Instacart’s subscription service is a significant enhancement for customers. It provides Instacart+ members with access to a vast library of entertainment options and live sports, further solidifying Instacart’s position as a leader in the grocery delivery industry. With this partnership, Instacart continues to innovate and provide added value to its customers, ensuring a seamless and enjoyable shopping experience.
