WTTC Lauds Saudi Arabia New Tourism Investment Program


The World Travel and Tourism Council (WTTC) has recently praised Saudi Arabia for its new tourism investment program, which aims to boost the country’s tourism sector and attract more international visitors.

The program, known as the Saudi Tourism Investment Fund (STIF), was launched by the Saudi Commission for Tourism and National Heritage (SCTH) in an effort to promote sustainable tourism development in the country. The STIF aims to attract investment in various tourism-related projects, such as hotels, resorts, theme parks, and cultural attractions.

According to the WTTC, the new program has the potential to significantly boost Saudi Arabia’s tourism sector and contribute to the country’s economic growth. The organization has commended the Saudi government for its commitment to developing the tourism sector and creating new opportunities for investment in the industry.

Gloria Guevara, President and CEO of the WTTC, stated, “Saudi Arabia has a wealth of cultural and historical attractions that have the potential to attract millions of international visitors. The new tourism investment program will help to unlock this potential and create new opportunities for growth in the sector.”

The WTTC also highlighted the importance of sustainable tourism development in Saudi Arabia, noting that the country has made significant strides in recent years to promote responsible tourism practices and protect its natural and cultural heritage.

The organization has encouraged other countries to follow Saudi Arabia’s lead and invest in their tourism sectors as a way to drive economic growth and create new opportunities for job creation.

Overall, the WTTC’s praise of Saudi Arabia’s new tourism investment program reflects the country’s growing importance as a tourist destination and its commitment to developing the sector in a sustainable and responsible manner. With the STIF in place, Saudi Arabia is well-positioned to attract more international visitors and further establish itself as a leading tourist destination in the region.

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