The World Travel & Tourism Council (WTTC) and IC Bellagio have joined forces to launch a bold new travel campaign aimed at igniting change in the industry. The campaign, titled “Travel Better,” seeks to promote sustainable and responsible tourism practices that benefit both travelers and local communities.
The WTTC is a global organization that represents the private sector in the travel and tourism industry, working to ensure the sector is sustainable and inclusive. IC Bellagio is a luxury travel consultancy that specializes in creating unique and immersive travel experiences for high-end clients.
The “Travel Better” campaign focuses on three key pillars: sustainability, community engagement, and cultural preservation. By promoting these values, the campaign aims to encourage travelers to make more conscious choices when planning their trips, ultimately leading to a more positive impact on the destinations they visit.
One of the main goals of the campaign is to raise awareness about the importance of sustainable tourism practices. This includes minimizing the environmental impact of travel, supporting local businesses and communities, and preserving cultural heritage. By highlighting these issues, the campaign hopes to inspire travelers to make more informed decisions when planning their trips.
In addition to raising awareness, the campaign also aims to provide practical tips and resources for travelers looking to travel more responsibly. This includes information on eco-friendly accommodations, local tour operators, and sustainable travel experiences. By making this information readily available, the campaign hopes to empower travelers to make a positive impact on the destinations they visit.
The “Travel Better” campaign is just the latest initiative from the WTTC and IC Bellagio aimed at promoting sustainable and responsible tourism practices. Both organizations are committed to driving positive change in the travel industry and believe that by working together, they can make a real difference.
As the world begins to recover from the impact of the COVID-19 pandemic, the “Travel Better” campaign comes at a crucial time. With travel set to rebound in the coming months, it is more important than ever for travelers to consider the impact of their trips on the destinations they visit.
By promoting sustainable and responsible tourism practices, the WTTC and IC Bellagio hope to create a more sustainable and inclusive travel industry that benefits both travelers and local communities. With the launch of the “Travel Better” campaign, they are taking a bold step towards igniting change in the industry and encouraging travelers to make more conscious choices when planning their next adventure.
