VisitBritain and the British Film Commission have recently signed a Memorandum of Understanding (MoU) with the aim of boosting screen tourism in the United Kingdom. This partnership seeks to capitalize on the popularity of British films and TV shows, attracting international visitors to experience the locations showcased on screen.
Screen tourism, also known as film tourism or set-jetting, has become a significant trend in recent years. Travelers have increasingly been seeking out destinations featured in their favorite movies and TV shows, adding an extra layer of excitement to their travel experience. The United Kingdom, with its rich heritage and breathtaking landscapes, has long been a favorite location for filmmakers, making it an ideal destination for screen tourism.
The MoU between VisitBritain and the British Film Commission will serve as a collaboration platform to promote British film and TV locations as tourist attractions. By showcasing the diverse range of locations that have been featured in popular films and shows, the partnership aims to encourage visitors to explore different parts of the country and experience the magic of these iconic spots firsthand.
VisitBritain, the national tourism agency, will work closely with the British Film Commission to create tailored marketing campaigns that highlight the UK’s film and TV credentials. The commission, which supports the film and television industry in the UK, will provide expertise on location scouting, facilitate filming permissions, and offer advice on how to maximize the potential of screen tourism.
The impact of screen tourism is not to be underestimated. It has the potential to boost local economies, create jobs, and generate revenue for the tourism industry. According to VisitBritain, screen tourism is estimated to be worth around £1.9 billion annually to the UK economy. By leveraging the popularity of British film and TV, the MoU aims to further enhance the economic benefits of screen tourism.
Notably, the United Kingdom has been the backdrop for many internationally successful productions. From the enchanting landscapes of the Harry Potter series to the iconic streets of London in Sherlock Holmes, the country has provided the perfect canvas for countless cinematic masterpieces. By capitalizing on these well-known locations, VisitBritain and the British Film Commission hope to attract even more visitors to explore the country’s diverse range of destinations.
The partnership between VisitBritain and the British Film Commission also aligns with the UK government’s broader strategy for the creative industries. The government has recognized the potential of the film and TV sector to drive economic growth and enhance the country’s international reputation. By promoting screen tourism, the MoU contributes to this overall vision, showcasing the UK as a vibrant and culturally rich destination.
With the signing of the MoU, VisitBritain and the British Film Commission have taken an important step towards boosting screen tourism in the United Kingdom. By capitalizing on the popularity of British film and TV, they aim to attract visitors from around the world to experience the magic of these iconic locations. As screen tourism continues to rise in popularity, this partnership will undoubtedly play a crucial role in showcasing the UK’s rich cinematic heritage and diverse landscapes, enticing visitors to explore the country and contribute to its thriving tourism industry.
