VISIT FLORIDA, the state’s official tourism marketing corporation, has recently launched an innovative marketing strategy with the help of a $10.5 million grant from Triumph Gulf Coast. The grant, which was awarded to VISIT FLORIDA in recognition of the economic impact of Hurricane Michael on the state’s tourism industry, will be used to fund a new marketing campaign aimed at driving visitor traffic to the Gulf Coast region.
The new marketing strategy will focus on highlighting the unique attractions and experiences that the Gulf Coast has to offer, from its pristine beaches to its vibrant cultural scene. VISIT FLORIDA will use a combination of traditional advertising, social media, and influencer partnerships to reach potential visitors and encourage them to explore the region.
One of the key goals of the campaign is to attract visitors who may not have previously considered the Gulf Coast as a vacation destination. By showcasing the region’s natural beauty and diverse range of activities, VISIT FLORIDA hopes to position the Gulf Coast as a must-visit destination for travelers of all ages and interests.
In addition to promoting the Gulf Coast as a tourist destination, the marketing campaign will also focus on supporting local businesses and communities that were impacted by Hurricane Michael. VISIT FLORIDA will work closely with tourism partners and stakeholders in the region to ensure that the campaign has a positive impact on the local economy.
The $10.5 million grant from Triumph Gulf Coast represents a significant investment in Florida’s tourism industry, and VISIT FLORIDA is committed to making the most of this opportunity. By leveraging innovative marketing strategies and partnerships, the organization hopes to drive increased visitor traffic to the Gulf Coast region and support its ongoing recovery efforts.
Overall, the launch of this new marketing strategy represents an exciting opportunity for VISIT FLORIDA to showcase the beauty and diversity of the Gulf Coast region, while also supporting its economic recovery. With the support of Triumph Gulf Coast and other stakeholders, VISIT FLORIDA is confident that this campaign will help to drive tourism growth and generate positive economic impact for the region.
