UKinbound, the trade association that represents the inbound tourism industry in the UK, has recently unveiled the economic benefits of the tourism sector in its new policy manifesto. The manifesto highlights the importance of the tourism industry to the UK economy and calls for government support to help the sector recover from the impact of the COVID-19 pandemic.
According to UKinbound, the tourism industry contributes significantly to the UK economy, generating billions of pounds in revenue and supporting millions of jobs. In 2019, inbound tourism alone contributed £28.4 billion to the UK economy, making it one of the country’s most valuable industries. However, the sector has been severely impacted by the pandemic, with travel restrictions and lockdowns leading to a sharp decline in visitor numbers.
The manifesto outlines a series of policy recommendations aimed at supporting the recovery of the tourism sector and ensuring its long-term sustainability. One of the key recommendations is the introduction of a dedicated inbound tourism minister, who would work to promote the industry and address its specific needs. The manifesto also calls for increased investment in infrastructure, including better transport links and improved connectivity, to make it easier for visitors to travel around the UK.
UKinbound is also calling for a review of the visa system to make it easier for overseas visitors to come to the UK, as well as targeted marketing campaigns to promote the country as a tourist destination. The manifesto highlights the importance of collaboration between the government and the tourism industry to ensure that the sector can recover and thrive in the post-pandemic world.
In a statement, UKinbound CEO Joss Croft said: “The tourism industry has been hit hard by the pandemic, but it has the potential to play a crucial role in the UK’s economic recovery. Our manifesto sets out a clear roadmap for how the government can support the tourism sector and unlock its full potential. By working together, we can ensure that the UK remains a top destination for international visitors and continues to benefit from the economic contributions that tourism brings.”
Overall, the manifesto demonstrates the importance of the tourism sector to the UK economy and the need for government support to help the industry recover from the impact of the pandemic. With the right policies in place, the tourism sector has the potential to drive economic growth, create jobs, and showcase the best of what the UK has to offer to visitors from around the world.
