The Thompson Okanagan Tourism Association (TOTA) and Thompson Rivers University (TRU) have recently signed a Memorandum of Understanding (MOU) to collaborate on initiatives that will benefit the tourism industry in the region.
The MOU, signed by TOTA CEO Glenn Mandziuk and TRU President and Vice-Chancellor Brett Fairbairn, outlines a partnership that will see the two organizations work together on a number of key areas. These include research, education, training, and industry engagement.
One of the main objectives of the partnership is to enhance the quality of tourism education and training in the region. TRU offers a range of programs in tourism and hospitality management, and by working closely with TOTA, the university can ensure that its curriculum is aligned with the needs of the industry.
Another area of focus for the partnership is research. TOTA and TRU will collaborate on research projects that will help to identify trends and opportunities in the tourism industry, and provide valuable insights for businesses and stakeholders in the region.
The MOU also includes provisions for industry engagement, with TOTA and TRU committing to work together to support tourism businesses in the region. This could involve providing training and professional development opportunities, as well as promoting the region as a tourism destination.
Overall, the partnership between TOTA and TRU is seen as a positive development for the tourism industry in the Thompson Okanagan region. By working together, the two organizations can pool their resources and expertise to support the growth and sustainability of the industry, and help to showcase the region as a premier tourism destination.
In a statement announcing the MOU, TOTA CEO Glenn Mandziuk expressed his enthusiasm for the partnership, saying, “We are excited to be working with TRU to support the tourism industry in the Thompson Okanagan region. By combining our strengths and resources, we can ensure that our region remains a top destination for visitors from around the world.”
Similarly, TRU President and Vice-Chancellor Brett Fairbairn highlighted the benefits of the partnership, stating, “This collaboration will provide valuable opportunities for our students, as well as for businesses and stakeholders in the region. We look forward to working with TOTA to support the growth and success of the tourism industry in the Thompson Okanagan.”
Overall, the signing of the MOU between TOTA and TRU is a positive step towards enhancing the tourism industry in the Thompson Okanagan region. By working together, the two organizations can support the growth and sustainability of the industry, and help to showcase the region as a premier tourism destination.
