Tourism Malaysia, the official tourism agency of Malaysia, is all set to make a grand presence at the upcoming Outbound Travel Mart (OTM) 2024 in order to attract Indian visitors. With the aim of showcasing the unique and diverse attractions of Malaysia, the agency is leaving no stone unturned to make a lasting impression on the Indian market.
India has always been a key market for Malaysian tourism, with a steady growth in the number of Indian visitors over the years. In 2019, Malaysia welcomed around 600,000 Indian tourists, making India one of the top contributors to Malaysia’s tourism industry. However, due to the COVID-19 pandemic, the number of Indian visitors saw a significant decline in the past couple of years. Now, with international travel slowly resuming, Tourism Malaysia is determined to regain its position as a preferred destination for Indian travelers.
OTM 2024, one of the largest travel trade shows in India, provides the perfect platform for Tourism Malaysia to showcase its offerings to the Indian travel industry. The event brings together travel professionals, tour operators, travel agents, and industry experts from all over India, offering a great opportunity for networking and building business relationships.
Tourism Malaysia plans to highlight the rich cultural heritage, pristine beaches, vibrant cities, and adventure tourism options that Malaysia has to offer. From the bustling capital city of Kuala Lumpur to the idyllic islands of Langkawi and the cultural wonders of Georgetown, Malaysia has something for every kind of traveler.
One of the key attractions that Tourism Malaysia aims to promote at OTM 2024 is the country’s diverse culinary scene. Malaysian cuisine is a fusion of flavors from various ethnicities, including Malay, Chinese, and Indian, making it a paradise for food lovers. Visitors can indulge in mouth-watering dishes like nasi lemak, satay, roti canai, and laksa, which are sure to tantalize their taste buds.
To further entice Indian visitors, Tourism Malaysia is also focusing on promoting Malaysia as a shopping destination. The country is known for its vibrant street markets, luxury shopping malls, and duty-free zones, where visitors can find a wide range of products at attractive prices.
In addition to these attractions, Malaysia also offers a plethora of adventure activities for adrenaline junkies. From diving in the crystal-clear waters of Sipadan Island to trekking through the lush rainforests of Taman Negara, there is no shortage of adventure in Malaysia.
To ensure a seamless travel experience for Indian visitors, Tourism Malaysia is also working closely with travel agencies and tour operators to provide customized itineraries, visa assistance, and other travel-related services. The agency is committed to offering Indian travelers a hassle-free and memorable experience in Malaysia.
With its participation at OTM 2024, Tourism Malaysia aims to create awareness and generate interest among Indian travelers, ultimately leading to an increase in tourist arrivals from India. The agency believes that by showcasing the unique attractions and experiences that Malaysia has to offer, it can regain its position as a preferred destination for Indian travelers.
As the world gradually recovers from the impact of the pandemic, the travel industry is poised for a rebound. Tourism Malaysia’s efforts to draw Indian visitors at OTM 2024 reflect its commitment to reviving the tourism sector and welcoming travelers from around the world. Indian travelers can look forward to exploring the wonders of Malaysia, immersing themselves in its vibrant culture, and creating unforgettable memories.
