Tourism Ireland has announced that it will be investing €1.7 million to promote Ireland on the global TV stage. This investment is part of the organization’s ongoing efforts to attract more visitors to the country and showcase all that Ireland has to offer.
The funding will be used to create a new TV campaign that will highlight the beauty and charm of Ireland as a tourist destination. The campaign will target key markets such as the United States, Great Britain, France, Germany, and Canada, with the aim of attracting more international visitors to the country.
Tourism Ireland CEO Niall Gibbons stated, “Television remains a powerful medium for reaching potential visitors, and we are excited to be able to showcase Ireland on the global TV stage. Our new campaign will highlight the unique culture, history, and landscapes that make Ireland such a special place to visit.”
The campaign will feature stunning footage of Ireland’s iconic landmarks, picturesque countryside, and vibrant cities. It will also showcase the warm hospitality and rich cultural heritage that visitors can experience when they come to Ireland.
In addition to the TV campaign, Tourism Ireland will also be investing in digital marketing initiatives to reach a wider audience online. This includes targeted advertising on social media platforms, as well as partnerships with travel influencers and bloggers to promote Ireland as a must-visit destination.
The investment in promoting Ireland on the global TV stage is a testament to the country’s growing popularity as a tourist destination. In recent years, Ireland has seen a significant increase in visitor numbers, with tourists drawn to its stunning scenery, rich history, and vibrant culture.
By showcasing all that Ireland has to offer on a global platform, Tourism Ireland hopes to continue to attract more visitors to the country and boost the local economy. With its breathtaking landscapes, friendly people, and rich cultural heritage, Ireland truly is a destination worth exploring. And with this new TV campaign, more people than ever will have the opportunity to discover the magic of the Emerald Isle for themselves.
