Google recently made headlines with the announcement that it will be phasing out third-party cookies in its Chrome browser by 2022. Many hailed this move as a win for privacy, as cookies are often used by advertisers to track users across the web. However, some have pointed out that Google isn’t actually getting rid of tracking altogether – it’s just finding more subtle ways to do it.
While Google’s decision to phase out cookies is a step in the right direction, it’s important to remember that the company still has other ways of tracking users. For example, Google still collects data through its own services such as search, maps, and YouTube. In addition, Google uses a technology called FLoC (Federated Learning of Cohorts) to group users based on their browsing habits, which could still be used for targeted advertising.
So what can you do to limit tracking by Google and other companies? Here are a few tips:
1. Use a privacy-focused browser: Consider using a browser like Firefox or Brave, which have built-in features to block tracking cookies and other forms of tracking.
2. Use a VPN: A virtual private network (VPN) can help mask your IP address and encrypt your internet traffic, making it harder for companies to track your online activities.
3. Opt out of personalized ads: You can opt out of personalized ads on Google and other platforms by adjusting your ad settings. This won’t stop all tracking, but it can help reduce the amount of targeted advertising you see.
4. Limit data sharing: Be mindful of what information you share with Google and other companies. Avoid signing in to services with your Google account, and regularly review and adjust your privacy settings.
5. Use privacy-focused search engines: Consider using search engines like DuckDuckGo or StartPage, which don’t track your searches or collect personal information.
While Google’s decision to phase out third-party cookies is a positive development for privacy, it’s important to remain vigilant about other forms of tracking. By taking steps to limit tracking and protect your privacy online, you can take control of your digital footprint and reduce the amount of data companies collect about you.
