The Abbi Agency, a leading public relations and digital marketing firm, has been appointed as the agency of record for the New Mexico Tourism Department. The agency will be responsible for handling all public relations efforts for the department, including media relations, social media management, and strategic communications.
The New Mexico Tourism Department is tasked with promoting the state as a premier travel destination, showcasing its diverse landscapes, rich cultural heritage, and vibrant arts and culinary scenes. The department is committed to driving economic growth through tourism, showcasing the state’s unique attractions to visitors from around the world.
The Abbi Agency, with offices in Reno, Las Vegas, and New York City, is known for its creative and innovative approach to public relations and marketing. The agency has a proven track record of success in promoting travel and tourism destinations, working with clients such as Visit California, Travel Nevada, and the Lake Tahoe Visitors Authority.
“We are thrilled to be partnering with the New Mexico Tourism Department to help promote this beautiful state and all it has to offer to travelers,” said Abbi Whitaker, CEO and founder of The Abbi Agency. “New Mexico is a hidden gem in the Southwest, with its stunning landscapes, rich cultural heritage, and vibrant arts scene. We are excited to showcase these unique attractions to a global audience and drive tourism to the state.”
The Abbi Agency will work closely with the New Mexico Tourism Department to develop and implement a comprehensive public relations strategy, leveraging traditional and digital media channels to reach targeted audiences. The agency will also collaborate with key stakeholders, including travel industry partners, local businesses, and community organizations, to amplify the department’s messaging and drive visitation to the state.
“We chose The Abbi Agency as our agency of record because of their proven track record in promoting travel destinations and their creative and strategic approach to public relations,” said Jen Schroer, Tourism Development Director at the New Mexico Tourism Department. “We are confident that their expertise and passion for storytelling will help us elevate the New Mexico brand and attract more visitors to our state.”
With The Abbi Agency on board as the public relations agency of record, the New Mexico Tourism Department is poised to enhance its visibility and reach new audiences, positioning the state as a must-visit destination for travelers seeking authentic experiences, cultural immersion, and outdoor adventures. The agency’s creative and innovative approach to storytelling will help showcase the best of New Mexico and inspire travelers to explore all that the state has to offer.
