South African Tourism, the official tourism marketing agency for the country, has announced the appointment of Thembisile Sehloho as its new Chief Marketing Officer (CMO). Sehloho, who has over 15 years of experience in marketing and advertising, is set to bring a fresh perspective and innovative ideas to the organization.
In her new role, Sehloho will be responsible for leading the marketing strategy and campaigns for South African Tourism, with a focus on promoting the country as a premier travel destination. She will work closely with the executive team to develop and implement marketing initiatives that will drive tourism growth and increase visitor numbers to South Africa.
Sehloho’s appointment comes at a crucial time for the tourism industry in South Africa, as the country looks to recover from the impact of the COVID-19 pandemic. With international travel slowly resuming, there is a renewed focus on promoting South Africa as a safe and attractive destination for tourists.
Sehloho’s extensive experience in marketing and advertising will be a valuable asset to South African Tourism as it seeks to reposition itself in the global market. Her proven track record of developing successful marketing campaigns and driving brand awareness will be instrumental in attracting visitors to South Africa and showcasing the country’s diverse attractions and experiences.
Commenting on her appointment, Sehloho expressed her excitement at the opportunity to lead the marketing efforts for South African Tourism. She emphasized the importance of collaboration and innovation in driving tourism growth, and highlighted her commitment to promoting South Africa as a world-class destination for travelers.
The appointment of Thembisile Sehloho as Chief Marketing Officer signals a new chapter for South African Tourism, as the organization looks to capitalize on the growing demand for travel and tourism experiences in the post-pandemic world. With her leadership and expertise, Sehloho is poised to play a key role in shaping the future of tourism in South Africa and driving the country’s economic recovery through sustainable tourism growth.
