Snoop Dogg Elevates Olympic Spirit As NBC’s Paris 2024 Correspondent: Will He Smoke The Competition? – Comcast (NASDAQ:CMCSA)


Snoop Dogg Joins NBCUniversal’s Coverage of Olympic Games Paris 2024

Snoop Dogg, the iconic rapper and entertainer, will be joining Comcast Corp-owned CMCSA NBCUniversal’s coverage of the Olympic Games Paris 2024. He will team up with NBC host Mike Tirico to provide primetime coverage with his unique take on what’s happening in Paris.

Growing up watching the Olympics, Snoop Dogg sees it as a celebration of skill. He expressed his excitement about the upcoming games, stating, “We’re going to have some amazing competitions, and of course, I will be bringing that Snoop style to the mix. It’s going to be the most epic Olympics ever, so stay tuned, and keep it locked. Let’s elevate, celebrate, and make these games unforgettable, smoke the competition, and may the best shine like gold. Peace and Olympic LOVE, ya dig?”

This is not Snoop’s first time as a sports commentator. His commentary at the Mike Tyson-Roy Jones Jr. exhibition bout in 2020 was widely praised and memorable. He described the boxing match as “like two of my uncles fighting at the barbecue.” Snoop’s entertaining commentary continued at the 2021 Olympics in Tokyo, where he and Kevin Hart streamed “Olympic Highlights with Kevin Hart & Snoop Dogg” for Peacock.

Snoop’s hilarious performance in Tokyo caught the attention of Molly Solomon, Executive Producer and President of NBC Olympics Production. She stated, “That performance alone has earned Snoop a job as our Special Correspondent in Paris. We don’t know what the heck is going to happen every day, but we know he will add his unique perspective to our re-imagined Olympic primetime show.”

One question on sports fans’ minds is whether cannabis will come up at the Olympics in Paris. It’s hard to imagine it won’t, especially with Snoop Dogg on the microphone. The issue of cannabis in sports gained attention in 2021 when U.S. track and field star Sha’Carri Richardson was banned from competing at the Tokyo Olympics after testing positive for cannabis.

Sha’Carri Richardson will be at the Paris Olympics this summer, defending her 100m record. The World Anti-Doping Agency (WADA) reviewed its drug testing policies following Richardson’s ban. They voted to increase the threshold for marijuana testing from 15 ng/mL to 150 ng/mL. Any tests below the new threshold will not be considered a positive test for THC.

Despite the controversy surrounding cannabis in sports, scientific studies have shown that marijuana consumption does not act as a sports performance-enhancing agent. A literature review of eight peer-reviewed publications and 10 literature reviews published in The Journal of Sports Medicine and Physical Fitness concluded that marijuana does not enhance sports performance as popular beliefs suggest.

With Snoop Dogg’s involvement in NBCUniversal’s coverage of the Olympic Games Paris 2024, viewers can expect a mix of entertainment, insightful commentary, and perhaps some discussions surrounding cannabis. Snoop’s unique perspective and charisma will undoubtedly add an exciting element to the games, making them truly unforgettable.

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