The Slovenian Tourist Board (STB) has always been at the forefront of innovation when it comes to promoting Slovenia as a top tourist destination. Their latest project, the introduction of an AI assistant named Alma, is just one example of how they are embracing new technology to enhance the visitor experience.
Alma is an AI-powered chatbot that is designed to provide personalized recommendations and information to tourists visiting Slovenia. Whether it’s suggesting the best local restaurants, helping with travel arrangements, or providing tips on must-see attractions, Alma is there to assist travelers every step of the way.
The STB has also launched several new projects aimed at promoting Slovenia as a sustainable and eco-friendly destination. One such initiative is the Green Scheme of Slovenian Tourism, which recognizes hotels, campsites, and tourist agencies that adhere to strict environmental standards. By supporting sustainable tourism practices, the STB is not only helping to preserve Slovenia’s natural beauty but also attracting eco-conscious travelers who are seeking responsible travel options.
In addition to their focus on sustainability, the STB is also working on several other projects to further enhance the tourism experience in Slovenia. This includes the development of new cycling and hiking trails, the promotion of lesser-known regions of the country, and the creation of unique cultural experiences for visitors.
By embracing innovation and investing in new technologies, the Slovenian Tourist Board is positioning Slovenia as a leading tourist destination that offers something for everyone. Whether you’re a nature lover, a foodie, or a culture enthusiast, Slovenia has something to offer you – and Alma is there to help you discover it all.
