Saudi Arabia’s push into the world of sports continues as the nation aims to host the 2024 Women’s Tennis Association (WTA) Finals. This move comes after Saudi Arabia has made significant investments in various sports, signaling its desire to become a major player in the sports industry.
According to The Athletic, talks between WTA executive Steve Simon and Saudi officials have been ongoing, with a deal nearly struck last summer before being canceled due to public pressure. However, an official who wished to remain anonymous revealed that the potential arrangement is “the worst kept secret in the sport.”
The Middle Eastern country has been actively seeking to acquire a top tennis tournament since last year. Hosting the WTA Finals would further cement Saudi Arabia’s position in the global sports landscape, following its successful bid to host the World Cup in 2034.
However, there might be a roadblock in securing a deal with the WTA due to Saudi Arabia’s controversial human rights record. The country has been criticized for its treatment of women, with its male guardianship system and other inequities preventing women from enjoying equal rights at work, in relationships, and by the government.
Several notable figures in tennis have voiced their opinions on the potential partnership. U.S. Open champion Coco Gauff expressed her reservations, stating that she does not support the situation in Saudi Arabia but hopes that going there could bring about change and improve the lives of women in the country.
On the other hand, tennis legend Billie Jean King supports holding the WTA Finals in Saudi Arabia, arguing that engagement with the government is the best way to bring about change. However, Chris Evert and Martina Navratilova, two other influential figures in the sport, oppose the idea, citing the stark contrast between the WTA’s values and those of the proposed host.
In men’s tennis, Rafael Nadal has become an ambassador for Saudi Arabia’s tennis federation, while Novak Djokovic supports further Saudi investment in the sport. Their involvement highlights the increasing influence of Saudi Arabia in the tennis world.
As the talks between the WTA and Saudi officials continue, it remains to be seen whether a deal can be reached. The decision will undoubtedly have significant implications for women’s tennis and the sports industry as a whole. It will also raise important questions about the balance between sports, politics, and human rights.
