The Sarawak Tourism Board has recently announced a partnership with the Pacific Asia Travel Association (PATA) to launch a new resilience program aimed at supporting the tourism industry in Sarawak, Malaysia. The program, titled the Sarawak Tourism Board-PATA Resilience Program, aims to provide training and resources to help tourism businesses in Sarawak navigate the challenges brought about by the COVID-19 pandemic and other crises.
The partnership between the Sarawak Tourism Board and PATA comes at a crucial time for the tourism industry in Sarawak, which has been heavily impacted by the global pandemic. With travel restrictions and lockdowns preventing tourists from visiting the region, many businesses in Sarawak have struggled to stay afloat. The new resilience program aims to provide much-needed support to these businesses, helping them to adapt to the changing landscape of the tourism industry and emerge stronger in the face of adversity.
The program will offer a range of training and resources to tourism businesses in Sarawak, including workshops, webinars, and online resources on topics such as crisis management, digital marketing, and sustainable tourism practices. By equipping businesses with the skills and knowledge they need to navigate the challenges of the current environment, the program aims to help them build resilience and sustainability for the future.
In addition to providing training and resources, the Sarawak Tourism Board-PATA Resilience Program will also offer networking opportunities for tourism businesses in Sarawak to connect with industry experts and peers. By fostering collaboration and information sharing, the program aims to create a supportive community that can help businesses in Sarawak weather the storm and emerge stronger on the other side.
Overall, the partnership between the Sarawak Tourism Board and PATA represents a significant step forward in supporting the tourism industry in Sarawak during these challenging times. By working together to provide training, resources, and networking opportunities, the two organizations are helping to build resilience and sustainability for tourism businesses in Sarawak, ensuring that they can continue to thrive in the long term.
