Tanzania’s travel and tourism industry experienced a record-breaking surge last year, according to a new report by the World Travel & Tourism Council (WTTC). The report highlights the significant growth in the sector, which has become a major contributor to the country’s economy.
In 2019, Tanzania welcomed a total of 1.5 million international visitors, an increase of 2.5% compared to the previous year. This surge in tourism arrivals has been attributed to a number of factors, including the country’s rich natural beauty, diverse wildlife, and vibrant culture.
The report also notes that tourism spending in Tanzania reached a total of $2.5 billion last year, contributing to 14% of the country’s GDP. This highlights the importance of the travel and tourism industry as a key driver of economic growth in Tanzania.
The WTTC report also highlights the employment opportunities created by the tourism sector in Tanzania, with over 1.8 million jobs supported by the industry in 2019. This includes direct employment in hotels, restaurants, and tour operators, as well as indirect employment in related industries such as transport, retail, and construction.
Tanzania’s government has recognized the importance of the travel and tourism industry and has implemented policies to support its growth. This includes investments in infrastructure, marketing campaigns to promote tourism, and initiatives to protect the country’s natural resources and wildlife.
The report by the WTTC also identifies potential challenges facing Tanzania’s tourism industry, including the impact of the COVID-19 pandemic on international travel and the need for sustainable tourism practices to protect the country’s environment and wildlife.
Despite these challenges, Tanzania’s record-breaking surge in travel and tourism last year demonstrates the resilience and potential of the industry. With its stunning landscapes, diverse wildlife, and rich cultural heritage, Tanzania is well-positioned to continue attracting visitors from around the world and driving economic growth in the country.
In conclusion, the new report by the World Travel & Tourism Council highlights the significant growth and economic contribution of Tanzania’s travel and tourism industry. With its record-breaking surge in tourism arrivals and spending, Tanzania has emerged as a top destination for travelers seeking a unique and unforgettable experience. This success is a testament to the country’s natural beauty, wildlife, and culture, as well as the government’s commitment to supporting the industry’s growth and sustainability.
