Nombulelo Guliwe has been appointed as the new CEO of South African Tourism, taking over the reins from Sisa Ntshona. Guliwe is no stranger to the tourism industry, having previously served as the Chief Marketing Officer of South African Tourism.
With over 20 years of experience in marketing and communications, Guliwe is well-equipped to lead South African Tourism into a new era of growth and development. She has a proven track record of driving successful marketing campaigns and building strong relationships with key stakeholders in the industry.
Guliwe’s appointment comes at a crucial time for South African Tourism, as the country looks to recover from the impact of the COVID-19 pandemic on the tourism sector. With international travel restrictions slowly being lifted, Guliwe will play a pivotal role in promoting South Africa as a safe and desirable destination for tourists from around the world.
In a statement following her appointment, Guliwe expressed her excitement at the opportunity to lead South African Tourism and help drive the recovery and growth of the tourism industry. She emphasized the importance of collaboration and partnership with industry stakeholders to ensure the continued success of South Africa’s tourism sector.
Guliwe’s appointment has been widely praised by industry leaders and stakeholders, who have commended her strategic vision and leadership skills. With her extensive experience and passion for the tourism industry, Guliwe is poised to make a significant impact in her new role as CEO of South African Tourism.
As South Africa looks to rebuild its tourism sector in the wake of the pandemic, Guliwe’s leadership will be instrumental in driving the country’s recovery and positioning it as a leading tourism destination in Africa and beyond. Her appointment marks an exciting new chapter for South African Tourism, and industry watchers will be eagerly watching to see the impact she will have on the country’s tourism industry in the years to come.
