MrBeast Faces a Challenging Reality as Twitter Users Urge Him to Share Videos on Alternative Platforms
Jimmy Donaldson, widely recognized as MrBeast, has become the most subscribed individual on YouTube, boasting over 200 million subscribers. However, with a growing number of social media users on Twitter urging him to share his videos on alternative platforms, MrBeast faces a challenging reality.
MrBeast regularly uploads videos on YouTube, a platform owned by Alphabet Inc (GOOG, GOOGL). His videos cover a wide range of topics, including competitive contests, extreme challenges, philanthropic activities, and educational content. His latest video, titled “I Spent 7 Days In Solitary Confinement,” garnered over 9.5 million views in just three hours.
It is not uncommon for MrBeast’s videos to receive millions of views. He currently ranks as the top individual and the second overall YouTube account, with 223 million subscribers, second only to T-Series, an Indian music channel with 255 million subscribers.
On Twitter, MrBeast shared his new video and jokingly threatened his followers, saying, “I uploaded, go watch or I’ll drop kick you.” This tweet caught the attention of Doge Designer, a popular Twitter user and Elon Musk fan, who suggested that MrBeast should also upload his videos on Twitter. Musk responded to the comment with a simple “Yeah,” indicating his agreement with Doge Designer.
In response, MrBeast explained why he chooses to upload his videos on YouTube rather than on Twitter. He stated that his videos cost millions of dollars to produce, and even if they were to receive billions of views on Twitter (referred to as X in the article), it would not generate enough revenue to cover the production costs. However, MrBeast expressed his openness to trying out other platforms once monetization options become more lucrative.
Elon Musk’s acquisition of Twitter for $44 billion in 2022 brought several changes to the platform, including sharing a portion of advertising revenue with users. This move aimed to attract more content creators and boost the platform’s presence. MrBeast has been known for his interactions with Twitter and Elon Musk, even jokingly discussing the possibility of him becoming the CEO of Twitter.
While MrBeast’s videos regularly garner 100 million or more views on YouTube, sharing them on Twitter could provide a significant boost to the platform. However, as of now, MrBeast’s observations suggest that other platforms are more financially rewarding for high-profile content creators.
MrBeast’s popularity extends beyond YouTube, as he has also ventured into entrepreneurship with products like Feastables candy bars, putting him in competition with The Hershey Company (HSY). The success of Feastables prompted Hershey’s to conduct taste tests against MrBeast’s candy bars, and a short seller highlighted the potential impact MrBeast’s brand and growth could have on Hershey’s.
While Twitter is expected to expand its monetization opportunities, MrBeast’s current stance suggests that other platforms are currently more financially rewarding for content creators. Nevertheless, Twitter’s association with high-profile individuals like MrBeast and Elon Musk could potentially attract more creators in the future, enhancing the platform’s presence in the social media landscape.
