Minister of Tourism, Mmamoloko Kubayi-Ngubane, has announced that the cabinet has approved the appointment of a new CEO and board members for South African Tourism (SA Tourism). The decision was met with delight by Minister of Public Works and Infrastructure, Patricia de Lille, who has been advocating for the appointment of a new leadership team at the tourism agency.
The appointment of a new CEO and board members comes at a crucial time for SA Tourism, as the industry continues to grapple with the impact of the COVID-19 pandemic. The tourism sector has been one of the hardest hit by the global health crisis, with travel restrictions and lockdown measures leading to a significant decline in visitor numbers and revenue.
Minister de Lille expressed her satisfaction with the cabinet’s decision, stating that the appointment of a new leadership team at SA Tourism is a positive step towards revitalizing the tourism industry in South Africa. She emphasized the importance of strong leadership in driving the recovery of the sector and attracting visitors back to the country.
The new CEO and board members will be tasked with developing and implementing strategies to promote South Africa as a premier tourist destination, both domestically and internationally. They will also be responsible for overseeing marketing campaigns, partnerships with industry stakeholders, and the development of new tourism products and experiences.
Minister Kubayi-Ngubane highlighted the need for innovative thinking and collaboration within the tourism sector, stating that the new leadership team at SA Tourism will play a key role in driving the industry’s recovery and growth. She expressed her confidence in the appointed CEO and board members, stating that they bring a wealth of experience and expertise to the table.
The announcement of the new appointments has been met with optimism and enthusiasm by industry stakeholders, who see it as a positive development for the tourism sector in South Africa. As the country looks towards a post-pandemic future, the appointment of a new leadership team at SA Tourism signals a renewed focus on promoting South Africa as a top tourist destination and driving economic growth through tourism.
Minister de Lille’s delight at the cabinet’s decision reflects the broader sentiment within the industry, as stakeholders eagerly anticipate the impact that the new CEO and board members will have on the revitalization of tourism in South Africa. With strong leadership and strategic vision, the future looks bright for the tourism sector in the country.
