Entravision Communications, a leading media company and one of Meta’s authorized sales partners, recently announced that the social media giant plans to wind down its program and end its relationships with Authorized Sales Partners (ASPs) by July 1.
This decision comes as a surprise to many in the industry, as Meta (formerly known as Facebook) has long relied on ASPs to help drive advertising revenue and reach clients in various markets. Entravision Communications has been a key player in this partnership, leveraging its expertise in media and advertising to connect Meta with advertisers and agencies.
In a statement, Entravision Communications expressed disappointment in Meta’s decision to phase out the ASP program. The company highlighted the value that ASPs bring to the table, including their ability to provide localized support, industry knowledge, and strategic insights to help advertisers maximize their return on investment.
While Meta has not provided specific reasons for ending its relationships with ASPs, industry insiders speculate that the move may be part of a broader strategy to streamline its advertising operations and bring more aspects of the business in-house. This shift could have implications for advertisers who have come to rely on ASPs for their expertise and support when running campaigns on Meta’s platforms.
As Entravision Communications prepares to wind down its partnership with Meta, the company is focused on ensuring a smooth transition for its clients and employees. Entravision Communications remains committed to providing best-in-class advertising solutions and will continue to explore new opportunities to drive growth and innovation in the ever-evolving media landscape.
In conclusion, Meta’s decision to end its relationships with ASPs like Entravision Communications marks a significant shift in the advertising ecosystem. While the full impact of this decision remains to be seen, it underscores the importance of adaptability and resilience in the face of rapid changes in the industry. As Entravision Communications navigates this transition, the company remains dedicated to serving its clients and driving success in the digital advertising space.