The 2023 World Baseball Classic was a spectacular event that captured the attention of sports fans around the world. With exciting games and passionate fans, the tournament showcased the best of international baseball talent and brought a new level of energy to the sport.
I was fortunate enough to witness the excitement of the World Baseball Classic while watching the NCAA Men’s Basketball tournament at a bar in Los Angeles. As Mexico took on Puerto Rico, the atmosphere in the room was electric, with fans eagerly watching the action unfold at Loan Depot Park in Miami. The energy and excitement surrounding the tournament reminded me of the fervor that surrounded the Chicago Cubs’ World Series win in 2016.
One of the standout aspects of the World Baseball Classic was the lively crowd participation. Unlike traditional baseball games that feature organ music and walk-up songs, fans at the Classic brought flags and instruments to create a festive atmosphere. The championship game between USA and Japan drew an impressive five million viewers, highlighting the global appeal of the tournament.
Following the success of the World Baseball Classic, the Miami Marlins, who hosted many of the tournament’s games at their home stadium, announced plans to allow fans to bring flags and instruments to future games. This move was a nod to the vibrant and engaging atmosphere that was present during the Classic and a way to capitalize on the positive momentum generated by the tournament.
While the World Baseball Classic was a resounding success, the Marlins’ track record of maintaining momentum has been less than stellar. Despite having a successful team that made the playoffs in recent years, the franchise has struggled to establish a strong fan base in South Florida. With two World Series championships under their belt, the Marlins should be a beloved and popular team, yet they continue to face challenges in attracting fans.
In the aftermath of the World Baseball Classic, there was a missed opportunity for the Marlins to capitalize on the excitement and engagement generated by the tournament. The team should have leveraged social media and marketing efforts to encourage fans to bring their instruments and flags to games, creating a lively and interactive experience for attendees.
Despite past missteps, the Marlins’ decision to allow fan participation at games is a step in the right direction. By embracing the energy and enthusiasm of the World Baseball Classic, the team has the opportunity to create a unique and engaging fan experience that sets them apart from other franchises. With the right approach, the Marlins can build on the success of the tournament and create a lasting connection with their fan base.
