Los Angeles Tourism has recently launched a new marketing campaign called ‘Now Playing’ in an effort to attract more local visitors to the city. The $1 million investment in the campaign is aimed at showcasing the diverse range of experiences and activities that Los Angeles has to offer.
The ‘Now Playing’ campaign highlights the city’s vibrant arts and culture scene, world-class dining options, outdoor activities, and iconic landmarks. From visiting the famous Hollywood Walk of Fame to exploring the trendy neighborhoods of Silver Lake and Echo Park, there is something for everyone to enjoy in Los Angeles.
One of the key components of the campaign is a series of digital advertisements and social media posts that showcase the city’s unique attractions and hidden gems. These ads will target local residents who may not have considered exploring their own city as a tourist destination.
In addition to the digital marketing efforts, Los Angeles Tourism has also partnered with local businesses and attractions to offer special promotions and discounts to encourage more locals to explore the city. This includes deals on tickets to museums, restaurants, and outdoor activities, as well as discounts on hotel stays for those looking to experience a staycation in their own city.
The ‘Now Playing’ campaign is part of a larger effort by Los Angeles Tourism to promote the city as a year-round destination for both tourists and locals. By highlighting the diverse range of experiences available in Los Angeles, the campaign aims to showcase the city’s unique culture and attractions to a wider audience.
With the $1 million investment in the ‘Now Playing’ campaign, Los Angeles Tourism is hoping to draw more local visitors to the city and boost the local economy. By encouraging residents to explore their own backyard and support local businesses, the campaign is not only promoting tourism but also fostering a sense of community and pride in the city.
Overall, the ‘Now Playing’ campaign is an exciting initiative that is sure to attract more locals to explore all that Los Angeles has to offer. Whether you’re a longtime resident or a first-time visitor, there is always something new and exciting to discover in the City of Angels. So grab your friends and family, and get ready to experience all the magic of Los Angeles with the ‘Now Playing’ campaign.
