Visit Salt Lake, the official destination marketing organization for Salt Lake City and the surrounding area, has recently announced the addition of Lizzie Fillo as their new Vice President of Marketing. With a background in tourism and destination marketing, Fillo brings a wealth of experience and expertise to the organization as they work to promote the city as a premier travel destination.
Fillo joins Visit Salt Lake at a crucial time as the city looks to grow its brand and attract more visitors to the area. With a focus on increasing tourism and driving economic growth, Fillo will work to develop marketing strategies that showcase the unique attractions and experiences that Salt Lake City has to offer.
In a statement announcing her new role, Fillo expressed her excitement to join the team and help elevate Salt Lake City as a top destination for travelers. She highlighted the city’s vibrant arts and culture scene, outdoor recreational opportunities, and world-class dining options as key selling points that will appeal to a wide range of visitors.
One of Fillo’s primary goals in her new role will be to increase awareness of Salt Lake City as a year-round destination. While the city is already well-known for its winter sports offerings, including nearby ski resorts like Park City and Snowbird, Fillo hopes to highlight the city’s attractions in the spring, summer, and fall as well. From hiking and biking in the nearby Wasatch Mountains to exploring the city’s burgeoning food and beverage scene, there is something for everyone to enjoy in Salt Lake City.
By targeting brand growth and economic boost, Visit Salt Lake aims to drive increased tourism and visitor spending in the city. With Fillo at the helm of the marketing efforts, the organization is poised to reach new audiences and showcase all that Salt Lake City has to offer.
Overall, Lizzie Fillo’s appointment as Vice President of Marketing at Visit Salt Lake signals an exciting new chapter for the organization as they work to elevate the city’s profile and attract more visitors. With her expertise and passion for destination marketing, Fillo is well-equipped to lead the charge in promoting Salt Lake City as a must-visit destination for travelers near and far.
