Kerala, often referred to as “God’s Own Country,” is known for its lush green landscapes, serene backwaters, pristine beaches, and rich cultural heritage. It has been a favorite destination for tourists from all over the world, attracting millions of visitors each year. In order to further boost tourism in the state and promote sustainable tourism practices, the Kerala government launched the ‘Keravan Kerala’ initiative.
The ‘Keravan Kerala’ initiative aims to promote responsible tourism in the state by encouraging tourists to respect and preserve the local culture, environment, and traditions. The initiative also focuses on promoting community-based tourism initiatives, supporting local artisans and entrepreneurs, and ensuring the well-being of local communities.
Since its launch, the ‘Keravan Kerala’ initiative has gained momentum with strong support from various stakeholders, including tour operators, hoteliers, travel agencies, and local communities. Many tourism operators have pledged to support the initiative by incorporating responsible tourism practices into their operations, promoting sustainable tourism activities, and educating tourists about the importance of responsible tourism.
One of the key components of the ‘Keravan Kerala’ initiative is the promotion of homestays and community-based tourism initiatives. Homestays provide tourists with an opportunity to experience the local way of life, interact with local communities, and support small-scale businesses. This not only benefits the local economy but also helps in preserving traditional practices and cultural heritage.
In addition to promoting community-based tourism, the ‘Keravan Kerala’ initiative also focuses on promoting eco-friendly practices and sustainable tourism activities. The state government has been working towards reducing the carbon footprint of tourism activities, promoting renewable energy sources, and implementing waste management practices to ensure the sustainability of tourism in the state.
The ‘Keravan Kerala’ initiative has received positive feedback from tourists, who appreciate the efforts being made to promote responsible tourism practices in the state. Many tourists have expressed their support for the initiative and have pledged to be responsible travelers by respecting the local culture, environment, and traditions.
With strong stakeholder support and growing momentum, the ‘Keravan Kerala’ initiative is set to further boost tourism in the state and promote sustainable tourism practices. By working together with local communities, tour operators, and other stakeholders, the Kerala government aims to create a more responsible and sustainable tourism industry that benefits both tourists and local communities.
