Bank of America and Starbucks have announced a new collaboration that allows their customers to enhance their perks through account linkage. This partnership aims to provide additional benefits to Bank of America cardholders and Starbucks Rewards members across the United States.
The collaboration allows Bank of America cardholders and Starbucks Rewards members to earn 2% cash back on qualifying purchases when they link an eligible debit or credit card with their Starbucks Rewards account. This cash back is in addition to the existing rewards or card benefits that customers already receive. In addition to the cash back, members will also earn 1 Star for every $2 spent at Starbucks.
To access these enhanced benefits, members can make qualifying Starbucks in-app purchases using their linked Bank of America debit or credit card. This includes actions such as reloading a digital Starbucks gift card, ordering ahead, or making app payments at the register.
The Stars earned through this collaboration are redeemable for various rewards at Starbucks, including free drinks, food, merchandise, and whole bean coffee. This provides customers with even more opportunities to enjoy their favorite Starbucks products.
The program is open to currently enrolled Starbucks Rewards members and Bank of America cardholders, as well as new members or cardholders. This means that both existing and new customers have the chance to take advantage of these enhanced benefits and rewards.
Ryan Butz, the Vice President of Loyalty Strategy and Marketing at Starbucks, expressed his excitement about the partnership, stating, “We are pleased to partner with Bank of America and offer Starbucks Rewards members even more valuable benefits like Cash Back and more Stars. This partnership is the latest example of how we are continuing to invest in our most loyal customers to deepen engagement and connection by offering benefits and experiences that can’t be found anywhere else.”
This collaboration between Bank of America and Starbucks demonstrates their commitment to providing added value to their customers. By combining their respective strengths, they are able to offer a unique and rewarding experience for their loyal cardholders and rewards members.
In terms of stock market performance, Starbucks shares are trading higher by 0.34% to $93.54 premarket on the last check Friday. Bank of America shares closed higher by 2.84% to $34.07 on Thursday.
Overall, this partnership between Bank of America and Starbucks is set to benefit customers by providing them with additional perks and rewards. It is a testament to the companies’ commitment to enhancing customer loyalty and engagement.
