India wants to boost its inbound tourism from Europe, and the country’s presence at the ITB Berlin travel trade show is a key part of this strategy. The ITB Berlin is one of the largest travel trade shows in the world, bringing together travel professionals from around the globe to network, learn about new destinations, and do business.
India has long been a popular destination for European travelers, with its rich cultural heritage, stunning landscapes, and vibrant cities drawing visitors from across the continent. However, the Indian government is keen to increase the number of European tourists visiting the country, recognizing the economic benefits that tourism brings.
At this year’s ITB Berlin, India’s presence was felt strongly, with a large booth showcasing the country’s diverse offerings. From the bustling streets of Delhi to the tranquil backwaters of Kerala, from the majestic Taj Mahal to the serene beaches of Goa, India has something to offer every type of traveler.
The Indian government is working to make it easier for European tourists to visit the country, with initiatives such as e-visas and visa-on-arrival programs making it simpler for travelers to obtain the necessary documentation. Additionally, the government is investing in infrastructure and promoting lesser-known destinations to spread tourism beyond the country’s most popular spots.
India is also focusing on sustainable tourism, with a strong emphasis on responsible travel practices and conservation efforts. The country’s diverse ecosystems and wildlife are a major draw for European tourists, and the government is working to protect these natural treasures for future generations to enjoy.
Overall, India’s presence at the ITB Berlin is a clear signal of the country’s commitment to attracting more European tourists. With its diverse offerings, warm hospitality, and rich cultural heritage, India has the potential to become an even more popular destination for travelers from Europe and beyond.
