How TikTok Is Wiring Gen Z's Money Brain


In today’s digital age, it seems like there is an endless stream of videos and content about the economy and consumerism. From personal finance gurus to lifestyle influencers, these videos often promise to help young adults navigate the complex world of money management and spending habits. However, for many 20-somethings, this constant exposure to discussions about wealth and material possessions can lead to a phenomenon known as ‘money dysmorphia.’

Money dysmorphia is a term used to describe a distorted perception of one’s financial situation and a feeling of inadequacy or insecurity about one’s financial status. It can manifest in various ways, such as constantly comparing oneself to others who appear to be more financially successful, feeling pressure to keep up with the latest trends and products, or experiencing anxiety about not being able to afford a certain lifestyle.

The rise of social media and the prevalence of influencers promoting a glamorous and luxurious lifestyle have only exacerbated this issue. Young adults are bombarded with images of extravagant vacations, designer clothing, and expensive cars, creating a sense of FOMO (fear of missing out) and a desire to attain the same level of wealth and success.

Additionally, the economy and consumerism-focused content often portrays a narrow and unrealistic view of financial success, emphasizing material possessions and outward displays of wealth. This can lead young adults to prioritize material goods over financial stability and long-term goals, contributing to feelings of inadequacy and dissatisfaction with their own financial situation.

It is important for 20-somethings to be mindful of the impact that these videos and content can have on their mental well-being and financial habits. Instead of comparing themselves to others and striving for an unattainable standard of wealth, young adults should focus on setting realistic financial goals, creating a budget, and prioritizing their own financial well-being over external validation.

Seeking out reputable sources of financial advice and education can also help combat money dysmorphia and provide young adults with the tools and knowledge they need to make informed decisions about their money. By taking control of their financial future and focusing on their own values and priorities, 20-somethings can avoid falling into the trap of ‘money dysmorphia’ and cultivate a healthy relationship with money and consumerism.

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