Horizon: Sri Lanka— dnata Travel Group New Venture to Boost Island Tourism


dnata Travel Group, one of the world’s leading travel management companies, has recently launched a new venture aimed at boosting tourism in the beautiful island nation of Sri Lanka. The venture, named Horizon: Sri Lanka, aims to showcase the best that the country has to offer to tourists from around the world.

Sri Lanka is a country known for its stunning natural beauty, rich history, and vibrant culture. From its pristine beaches to its lush tea plantations, ancient temples, and bustling cities, there is something for every type of traveler to enjoy in this island paradise. However, despite its many attractions, Sri Lanka has yet to reach its full potential as a tourist destination.

Horizon: Sri Lanka aims to change that by offering a wide range of travel packages and services designed to showcase the best of what the country has to offer. From guided tours of ancient ruins to luxury beach resorts, the venture aims to cater to every type of traveler, whether they are looking for a relaxing beach vacation or an adventurous trek through the country’s stunning landscapes.

In addition to offering tailored travel packages, Horizon: Sri Lanka also aims to work closely with local businesses and communities to promote sustainable tourism practices. This means supporting local artisans, promoting eco-friendly accommodations, and fostering a greater understanding of Sri Lanka’s unique culture and heritage among visitors.

The launch of Horizon: Sri Lanka comes at a crucial time for the country’s tourism industry. Following the devastating Easter Sunday bombings in 2019, which targeted hotels and churches in the popular tourist destinations of Colombo and Negombo, tourism in Sri Lanka suffered a significant blow. However, with the country now open to visitors once again and strict safety measures in place, there is hope that the industry can bounce back and thrive once more.

By partnering with dnata Travel Group, Horizon: Sri Lanka aims to leverage the company’s global network and expertise in travel management to attract a greater number of tourists to the country. With dnata’s reputation for delivering high-quality travel experiences, Horizon: Sri Lanka is well-positioned to become a leading player in the Sri Lankan tourism industry.

Overall, Horizon: Sri Lanka represents an exciting new chapter for tourism in Sri Lanka. By showcasing the country’s many attractions and promoting sustainable tourism practices, the venture has the potential to not only boost visitor numbers but also to contribute to the long-term growth and development of the country’s tourism industry. With its unique blend of natural beauty, rich history, and vibrant culture, Sri Lanka is truly a destination that deserves to be discovered and enjoyed by travelers from around the world.

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