HKTB launches reality TV show to promote hospitality culture: Undercovers test service qualities and unveil merchants’ hospitality spirits


The Hong Kong Tourism Board (HKTB) has launched a new reality TV show aimed at promoting the city’s unique hospitality culture. Titled “Undercovers,” the show follows a group of undercover guests as they test the service qualities of various merchants in Hong Kong and unveil their hospitality spirits.

The concept of the show is simple yet innovative – the undercover guests, equipped with hidden cameras, visit different merchants such as hotels, restaurants, and shops to experience their service firsthand. They then rate the service based on factors such as friendliness, efficiency, and attention to detail.

The goal of the show is to showcase the high standards of hospitality in Hong Kong and highlight the city’s reputation as a world-class destination for travelers. By shining a spotlight on the merchants who excel in providing exceptional service, the show aims to inspire others in the industry to raise their own standards and create memorable experiences for visitors.

In addition to testing service qualities, “Undercovers” also aims to uncover the hospitality spirits of the merchants. Through interviews with staff members and behind-the-scenes footage, viewers will get a glimpse into the passion and dedication that drives these businesses to go above and beyond for their customers.

The show is not only entertaining but also educational, as it provides valuable insights into what makes a successful hospitality business. By showcasing real-life examples of excellent service, “Undercovers” hopes to inspire other merchants to adopt similar practices and create a culture of hospitality excellence in Hong Kong.

As a city known for its diverse culinary scene, vibrant shopping districts, and luxurious hotels, Hong Kong has long been a popular destination for travelers from around the world. With “Undercovers,” the HKTB aims to further solidify the city’s reputation as a top hospitality destination and attract even more visitors to experience the unique charm and warmth of Hong Kong.

Overall, “Undercovers” is a refreshing and innovative approach to promoting Hong Kong’s hospitality culture. By highlighting the best of the city’s service industry, the show not only entertains viewers but also showcases the passion and dedication that make Hong Kong a truly special place to visit.

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