Hillsborough County, located in the heart of Florida, has long been a popular destination for tourists seeking sun, sand, and a taste of the state’s vibrant culture. And despite facing challenges such as hurricanes, a global pandemic, and economic uncertainty, the county’s tourism industry has shown unyielding growth in recent years.
One of the key factors driving this growth is the county’s diverse range of attractions and activities. From the bustling city of Tampa, with its world-class museums, restaurants, and sports teams, to the stunning beaches of Clearwater and St. Petersburg, there is something for everyone in Hillsborough County. Visitors can explore the historic Ybor City, take a cruise on the Hillsborough River, or catch a live performance at the Straz Center for the Performing Arts.
In addition to its cultural and recreational offerings, Hillsborough County has also invested heavily in infrastructure and amenities to make the area more accessible and appealing to tourists. The county has expanded its network of hotels, restaurants, and shopping centers, as well as improved its transportation options, including the Tampa International Airport and the TECO Line Streetcar System.
Despite the challenges posed by natural disasters and the COVID-19 pandemic, Hillsborough County has remained resilient, with tourism numbers steadily increasing year after year. In 2019, the county welcomed over 23 million visitors, who spent an estimated $7.5 billion in the local economy. And while the pandemic caused a temporary dip in tourism numbers, the county has seen a strong rebound in 2021, with hotels reporting high occupancy rates and attractions drawing in record crowds.
One of the reasons for this success is the county’s proactive approach to marketing and promotion. Hillsborough County has worked closely with Visit Tampa Bay, the area’s official tourism board, to create targeted advertising campaigns, host special events, and attract major conventions and conferences to the area. The county has also leveraged partnerships with airlines, cruise lines, and travel agencies to showcase all that Hillsborough County has to offer.
Looking ahead, Hillsborough County’s tourism industry shows no signs of slowing down. With new attractions like the Tampa Bay Lightning’s Stanley Cup victory, the upcoming Super Bowl LV in 2021, and the continued development of the Water Street Tampa project, the county is poised for even greater success in the years to come. And with its stunning beaches, vibrant culture, and welcoming atmosphere, it’s no wonder that Hillsborough County remains a top destination for travelers from around the world.
