Kerala, often referred to as “God’s Own Country,” is known for its stunning natural beauty, lush greenery, and picturesque backwaters. One of the most popular tourist destinations in Kerala is Kovalam, a serene beach town located along the Arabian Sea. While Kovalam has long been a hotspot for tourists seeking sun, sand, and relaxation, the Kerala Tourism Department is now focusing on a sustainable revamp of the area to ensure that it remains a pristine and environmentally-friendly destination for generations to come.
The initiative, known as “Greener Shores For Kovalam,” aims to implement a range of sustainable practices and initiatives to reduce the environmental impact of tourism in the area. This includes promoting responsible tourism practices, reducing plastic waste, conserving water and energy, and protecting the fragile ecosystems that make Kovalam such a unique and beautiful destination.
One of the key focuses of the Greener Shores For Kovalam initiative is to reduce the use of single-use plastics in the area. This includes banning plastic bags, straws, and other disposable items, as well as promoting the use of eco-friendly alternatives such as reusable bags and water bottles. By reducing plastic waste, the initiative aims to protect the marine life and natural beauty of Kovalam’s beaches and waters.
In addition to reducing plastic waste, the initiative also aims to conserve water and energy in the area. This includes promoting water-saving practices in hotels and restaurants, as well as encouraging the use of renewable energy sources such as solar power. By conserving water and energy, the initiative aims to reduce the environmental impact of tourism in Kovalam and promote sustainable practices that will benefit both the local community and the environment.
Another key focus of the Greener Shores For Kovalam initiative is to protect the fragile ecosystems that make Kovalam such a unique and beautiful destination. This includes preserving the mangrove forests, wetlands, and coral reefs that are vital to the health of the local ecosystem. By protecting these ecosystems, the initiative aims to ensure that Kovalam remains a pristine and biodiverse destination for visitors to enjoy.
Overall, the Greener Shores For Kovalam initiative represents a positive step towards promoting sustainable tourism practices in Kerala. By focusing on reducing plastic waste, conserving water and energy, and protecting the local ecosystems, the initiative aims to ensure that Kovalam remains a beautiful and environmentally-friendly destination for tourists to enjoy. With the support of the local community, businesses, and tourists, Kerala Tourism hopes to make Kovalam a shining example of sustainable tourism in India.
