Global Sustainable Tourism Council Recognizes Preferred by Nature Standard


The Global Sustainable Tourism Council (GSTC) has recently recognized the Preferred by Nature standard for its efforts in promoting sustainable tourism practices around the world. This recognition highlights the importance of sustainability in the tourism industry and the role that certification programs like Preferred by Nature play in ensuring that tourism activities are conducted in an environmentally and socially responsible manner.

The Preferred by Nature standard is a certification program that focuses on sustainable tourism practices, including environmental protection, community engagement, and cultural preservation. The program evaluates tourism operators based on a set of criteria that address key sustainability issues such as biodiversity conservation, waste management, and fair labor practices.

By recognizing the Preferred by Nature standard, the GSTC is sending a clear message to the tourism industry that sustainability is a top priority. The GSTC is a global organization that works to promote sustainable tourism practices through certification programs, education, and advocacy. Its recognition of the Preferred by Nature standard is a testament to the program’s commitment to promoting sustainability in the tourism industry.

The Preferred by Nature standard is already making a positive impact on the tourism industry. By certifying tourism operators that meet its sustainability criteria, the program is helping to protect natural ecosystems, support local communities, and promote cultural heritage preservation. Tourism operators that have been certified by Preferred by Nature can use the certification to market their sustainable practices to consumers, helping to raise awareness about the importance of sustainable tourism.

In addition to recognizing the Preferred by Nature standard, the GSTC is also encouraging other certification programs to follow suit and adopt similar sustainability criteria. By promoting a unified approach to sustainability certification in the tourism industry, the GSTC is helping to create a more sustainable future for tourism worldwide.

The recognition of the Preferred by Nature standard by the GSTC is a significant milestone for the sustainable tourism movement. By working together to promote sustainable tourism practices, organizations like the GSTC and Preferred by Nature are helping to ensure that tourism can continue to thrive while also protecting the environment and supporting local communities. With the support of certification programs like Preferred by Nature, the tourism industry can become a force for positive change in the world.

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