As the Chinese outbound travel market continues to grow rapidly, global hoteliers are gearing up for a major influx of Chinese tourists during October’s Golden Week holiday. This week-long national holiday, which usually falls around the beginning of October, is one of the busiest travel periods in China, with millions of Chinese tourists traveling both domestically and internationally.
To help hoteliers prepare for this busy period, DidaTravel, a leading Chinese online travel agency, has shared some expert tips on how to attract and cater to Chinese tourists during Golden Week.
One of the key tips from DidaTravel is to offer Chinese-friendly amenities and services. This includes providing Chinese-language signage and information, offering Chinese-language TV channels and newspapers, and providing Chinese-speaking staff who can assist guests with any language barriers. Additionally, offering Chinese breakfast options and providing traditional Chinese tea in the rooms can also help attract Chinese travelers.
Another important tip is to be active on Chinese social media platforms. Chinese tourists heavily rely on social media platforms such as WeChat and Weibo to research and plan their trips, so having a strong presence on these platforms can help hoteliers reach and engage with Chinese travelers. Posting regularly in Chinese, sharing photos and videos of the hotel, and responding promptly to any inquiries can help attract more Chinese guests.
Furthermore, offering special promotions and packages targeted at Chinese travelers can also help attract more guests during Golden Week. This could include discounts for Chinese guests, special packages that cater to Chinese preferences, and partnerships with Chinese tour operators to bring in more Chinese tour groups.
Overall, the key to successfully attracting and catering to Chinese tourists during Golden Week is to understand their preferences and needs, and tailor services and amenities accordingly. By following these expert tips from DidaTravel, global hoteliers can ensure that they are well-prepared to welcome and accommodate the influx of Chinese travelers during this busy period.
