The German National Tourist Board (GNTB) and UEFA EURO GmbH have announced a partnership to boost tourism for the upcoming UEFA EURO 2024 tournament in Germany. The collaboration aims to showcase the country as a top tourist destination for football fans and visitors from around the world.
The UEFA EURO 2024 tournament will be held in Germany from June 14 to July 14, 2024, with matches taking place in various cities across the country. With millions of football fans expected to travel to Germany for the tournament, the GNTB and UEFA EURO GmbH are working together to promote the country as a must-visit destination for both football enthusiasts and tourists alike.
The partnership will see a range of marketing activities and campaigns aimed at highlighting Germany’s rich cultural heritage, vibrant cities, picturesque landscapes, and world-class hospitality. The GNTB will leverage its global network to promote the tournament and encourage visitors to explore the country beyond the football stadiums.
One of the key initiatives of the partnership is the development of special travel packages and itineraries for football fans, which will include match tickets, accommodation, and tours of popular tourist attractions. These packages will be promoted through various channels, including the GNTB’s website, social media platforms, and travel agencies.
In addition, the GNTB and UEFA EURO GmbH will work together to create promotional materials, such as brochures, videos, and advertisements, to showcase Germany as a top destination for sports tourism. The aim is to attract visitors not only during the tournament but also in the months leading up to and following the event.
The partnership between the GNTB and UEFA EURO GmbH is a testament to the potential of major sporting events to boost tourism and economic growth. By leveraging the popularity of the UEFA EURO 2024 tournament, Germany has an opportunity to showcase its unique attractions and hospitality to a global audience.
Overall, the collaboration between the GNTB and UEFA EURO GmbH is expected to have a positive impact on Germany’s tourism industry, driving visitor numbers and revenue for businesses across the country. With the country set to host one of the biggest football tournaments in Europe, all eyes will be on Germany as it welcomes fans from around the world for an unforgettable sporting and cultural experience.
