Why Super Bowl Ads Are Worth the $7 Million Investment
Super Bowl commercials have become an iconic part of American culture. Every year, millions of people eagerly anticipate the creative and often entertaining ads that air during the championship game. It’s no wonder that companies are willing to spend millions of dollars for a mere 30 seconds of airtime. According to VaynerMedia CEO Gary Vaynerchuk, there is no better bet to gain customer attention than to have an advertisement at the Super Bowl.
VaynerMedia, a prominent media agency, created the Super Bowl ad for PepsiCo’s lemon-lime soft drink, Starry. This ad will be aired between the first and second quarter of the game. The average cost for a 30-second advertisement spot at the championship is about $7 million. While this may seem like an exorbitant amount of money, Vaynerchuk believes it is completely worth it.
In an interview with CNBC, Vaynerchuk explained that most ads, whether on traditional or digital mediums, are not welcome by viewers. However, during the Super Bowl, everyone wants to watch the ads. This unique phenomenon makes the Super Bowl an ideal platform for companies to showcase their products and services.
Vaynerchuk emphasized that by securing a 30-second spot during the Super Bowl, companies can capture the attention of approximately 140 million people. This level of exposure is difficult to achieve through social media or traditional advertising methods. He stated, “I couldn’t on my best day be able to do that, and so the Super Bowl continues to be a bargain at seven million bucks.”
The Super Bowl ad for Starry features Grammy-nominated hip hop star Ice Spice alongside Starry’s animated mascots, Lem and Lime. The tagline of the ad reads, “It’s Time To See Other Sodas.” With such a high-profile event, companies often go all out to create memorable and impactful commercials that resonate with viewers long after the game has ended.
This year’s Super Bowl is scheduled for February 11 at 6:30 p.m. ET and will be broadcast live on CBS and Nickelodeon. The game will feature the San Francisco 49ers and the Kansas City Chiefs, two of the most successful teams in the NFL. With such a large viewership, companies are eager to capitalize on the opportunity to reach millions of potential customers.
In conclusion, while the cost of a Super Bowl ad may be staggering, the potential benefits outweigh the investment. The ability to capture the attention of millions of viewers in a single moment is a priceless opportunity for companies looking to make a lasting impression. Super Bowl commercials have become an integral part of the game-day experience, and for advertisers, they remain a worthwhile investment.
