Dunkin’ Donuts has hit the jackpot with their recent partnership with Ben Affleck. The actor’s appearance in their Super Bowl commercial has led to a surge in sales of their clothing merchandise. The ad featured Affleck alongside Matt Damon and Tom Brady, donning the brand’s signature orange tracksuits as they introduced their band, The DunKings.
The success of the Super Bowl spot was evident as Dunkin’ sold out of their new tracksuits within just 19 minutes of them going on sale on their website. The tracksuits, along with the DunKings bucket hats, quickly became high-demand items, with the collection becoming the fastest to sell out in Dunkin’ history.
While the sold-out merch is currently being restocked, fans of The DunKings should hurry to stores as there are limited-time items available, such as The DunKings Iced Coffee and Munchkins Skewers. The popularity of the collaboration between Ben Affleck and Dunkin’ is undeniable, and it seems that the Hollywood star is having the last laugh after being the subject of countless memes mocking his love for the baked goods store.
Last year, Affleck earned a whopping $10 million for his Dunkin’ Donuts commercial, so it’s safe to say that his paycheck for this year’s 1-minute Super Bowl commercial would have been a sweet deal as well.
The impact of the partnership wasn’t limited to online sales, as Dunkin’ Donuts locations in Los Angeles also experienced a surge in customers. Staff at various stores reported being extremely busy, with people flipping out for Dunkin’ once again.
This collaboration between Ben Affleck and Dunkin’ Donuts proves the power of a funny ad in the right spot, featuring the right celebrities. It shows that a well-executed commercial can have a significant impact on sales and brand recognition. Dunkin’ Donuts has certainly found a sweet spot with their partnership with Ben Affleck, and they are reaping the rewards of their successful Super Bowl ad.
