The latest data from the United Nations World Tourism Organization (UNWTO) has revealed that China has reclaimed its position as the top spender in international tourism, as Asia-Pacific tourism continues to soar. According to the UNWTO’s Tourism Barometer, China accounted for $277.3 billion in international tourism expenditure in 2019, representing a 14% increase from the previous year.
This surge in Chinese tourism expenditure has been driven by a growing middle class with disposable income, as well as an increasing number of outbound travelers. In recent years, China has become one of the largest source markets for international tourism, with Chinese tourists increasingly seeking unique and authentic travel experiences abroad.
The UNWTO report also highlighted the overall growth of tourism in the Asia-Pacific region, with international tourist arrivals increasing by 5% in 2019. This growth has been fueled by a combination of factors, including rising incomes, improved connectivity, and a growing interest in sustainable travel experiences.
In addition to China, other countries in the region have also seen significant growth in tourism expenditure. Japan, for example, saw a 22% increase in international tourism expenditure in 2019, while South Korea and Australia also experienced double-digit growth.
As tourism continues to grow in the Asia-Pacific region, there are concerns about the impact of over-tourism on local communities and the environment. The UNWTO has called for sustainable tourism practices to be implemented to ensure that the benefits of tourism are shared equitably and that destinations are protected for future generations.
Overall, the latest data from the UNWTO highlights the continued growth of tourism in the Asia-Pacific region, with China reclaiming its position as the top spender in international tourism. As the region continues to attract more international tourists, it will be important for governments, industry stakeholders, and travelers to work together to ensure that tourism is sustainable and beneficial for all.
