The Caribbean Hotel and Tourism Association (CHTA) recently paid tribute to Marcia Erskine, a true pioneer in the field of public relations in the Caribbean region. Erskine, who passed away earlier this month, was a PR luminary who made significant contributions to the tourism industry in the Caribbean.
Erskine was known for her passion for the Caribbean and her dedication to promoting the region as a premier tourist destination. She worked tirelessly to elevate the profile of Caribbean hotels and resorts, showcasing the beauty and diversity of the region to travelers around the world.
Erskine was a founding member of the CHTA and played a key role in shaping the organization’s public relations and marketing strategies. She was instrumental in promoting the Caribbean as a top travel destination and was a trusted advisor to many hoteliers and tourism professionals in the region.
In addition to her work with the CHTA, Erskine also had a successful career as a PR consultant, working with some of the most prestigious hotels and resorts in the Caribbean. Her expertise and creativity helped to generate positive media coverage and increase brand awareness for her clients.
Erskine’s passing is a great loss to the Caribbean tourism industry, but her legacy will live on through the many lives she touched and the impact she had on the region. The CHTA honored Erskine with a special tribute at their recent annual conference, where industry leaders gathered to celebrate her life and legacy.
In a statement, CHTA President Patricia Affonso-Dass said, “Marcia was a true pioneer in the field of public relations in the Caribbean. Her passion for the region and her dedication to promoting its beauty and hospitality were unmatched. She will be dearly missed, but her impact on the industry will continue to be felt for years to come.”
Erskine’s contributions to the Caribbean tourism industry were truly remarkable, and her legacy will continue to inspire future generations of PR professionals in the region. The CHTA’s tribute to Erskine serves as a fitting reminder of her lasting impact and the valuable role she played in promoting the Caribbean as a premier travel destination.
