The Australian Tourism Export Council (ATEC) is celebrating the recent reinvestment in the Approved Destination Status (ADS) scheme, which plays a crucial role in attracting Chinese visitors to Australia. This announcement comes at a time when the tourism industry is facing unprecedented challenges due to the COVID-19 pandemic.
The ADS scheme, which was established in 1999, allows Chinese tour groups to visit Australia under a streamlined visa application process. This makes it easier for Chinese visitors to travel to Australia and has played a significant role in boosting tourism from China, which is one of the fastest-growing markets for Australian tourism.
The recent reinvestment in the ADS scheme is a welcome development for the tourism industry, as it will help to attract more Chinese visitors to Australia and support the recovery of the sector. ATEC has been advocating for the government to continue to support the ADS scheme, recognizing its importance for tourism growth in the Chinese visitor market.
According to ATEC Managing Director Peter Shelley, the ADS scheme is a key driver of tourism growth in the Chinese market and plays a crucial role in attracting Chinese visitors to Australia. He emphasized the importance of continued investment in the scheme, stating that it is essential for the recovery of the tourism industry.
Shelley also highlighted the economic benefits of attracting Chinese visitors to Australia, noting that they contribute significantly to the tourism sector and help to support jobs and businesses across the country. He stressed the need for the government to continue to support the ADS scheme and ensure that Australia remains an attractive destination for Chinese tourists.
The announcement of the reinvestment in the ADS scheme is a positive step forward for the tourism industry, as it will help to drive growth in the Chinese visitor market and support the recovery of the sector. ATEC is committed to working with the government to ensure that the ADS scheme continues to attract Chinese visitors to Australia and contribute to the growth of the tourism industry.
In conclusion, the recent reinvestment in the ADS scheme is a welcome development for the tourism industry, as it will help to attract more Chinese visitors to Australia and support the recovery of the sector. ATEC is celebrating this announcement and emphasizing the importance of continued investment in the scheme for tourism growth in the Chinese visitor market.
