Amazon’s Wondery has just struck a groundbreaking deal with The New York Times that will see the popular news outlet produce video episodes for the podcast platform. This partnership marks a significant development in the ever-evolving world of media distribution, as The New York Times looks to expand its reach and engage with audiences in new and innovative ways.
The new deal includes exclusive distribution and ad-sales rights for Wondery, giving them the ability to monetize the video episodes across their platform. This means that viewers will only be able to access this content through Wondery, providing a unique opportunity for the podcast platform to attract new subscribers and advertisers.
The decision to partner with Wondery comes at a time when The New York Times is looking to diversify its revenue streams and reach a broader audience. By tapping into the growing popularity of podcasting and video content, the news outlet hopes to engage with younger audiences who consume news and information in non-traditional formats.
In a statement, The New York Times expressed their excitement about the partnership with Wondery, noting that they are constantly looking for new ways to engage with audiences and deliver high-quality journalism in innovative ways. This sentiment was echoed by Wondery CEO Hernan Lopez, who described the deal as a “win-win” for both companies.
The first video episodes produced as part of this partnership are expected to be released later this year, with a focus on bringing The New York Times’ award-winning journalism to life in a new and engaging format. Viewers can expect in-depth reporting, exclusive interviews, and compelling storytelling that will offer a fresh perspective on the news of the day.
Overall, this partnership between The New York Times and Wondery represents a significant step forward in the media landscape, as traditional news outlets look to embrace new technologies and platforms to reach audiences in a digital age. With exclusive distribution and ad-sales rights, Wondery is poised to capitalize on this opportunity and bring The New York Times’ journalism to a wider audience than ever before.
