The highly anticipated virtual launch of Apple’s new iPads took a surprising turn when the company’s advertisement was met with widespread criticism on social media. The advertisement, which was meant to showcase the sleek design and innovative features of the new iPads, instead sparked outrage and backlash from viewers.
The advertisement featured a diverse group of people using the new iPads in various settings, from a coffee shop to a classroom to a park. While the intent may have been to portray the versatility of the new devices, many viewers took issue with the lack of representation and diversity in the ad.
Critics pointed out that the advertisement predominantly featured white actors and failed to accurately represent the diverse range of iPad users in the real world. Many took to social media to express their disappointment and frustration with the company’s lack of inclusivity in its marketing efforts.
One Twitter user wrote, “Apple claims to be inclusive and diverse, but their advertisements tell a different story. It’s time for them to do better and accurately represent their customer base.”
Another user tweeted, “As a person of color, I was excited to see how Apple would showcase diversity in their new iPad ad. But once again, they missed the mark. Disappointing.”
The backlash continued to grow as more viewers expressed their disappointment with the advertisement. Some called for Apple to issue an apology and make a commitment to do better in future marketing campaigns.
In response to the criticism, Apple released a statement acknowledging the feedback and promising to take it into consideration for future advertisements. The company also stated that they are committed to diversity and inclusivity in all aspects of their business, including their marketing efforts.
While the virtual launch of the new iPads was meant to be a celebration of innovation and technology, the company’s advertisement misstep served as a reminder of the importance of inclusivity and representation in marketing. As consumers become more vocal about the need for diversity in advertising, companies like Apple will need to listen and respond accordingly to avoid similar backlash in the future.
