The Rock Takes on New Role on WWE Board and Secures Exclusive Rights to His Stage Name
Dwayne “The Rock” Johnson has made a major move in his career as he joins the board of directors for TKO, the new one-stop shop entity that now owns WWE and UFC. Not only will Johnson have decision-making power within the organization, but he will also receive some exclusive perks, including stock options valued at $30 million.
One of the most significant benefits of this new position is that Johnson will now have full ownership of his stage name, “The Rock.” This name has been synonymous with his career since his days in the wrestling ring. By securing the trademark, Johnson will have the opportunity to capitalize on his moniker in terms of merchandising and royalties that the WWE may generate by using “The Rock” in their business ventures.
According to reports, TKO has also been granted an exclusive licensing deal for 10 years to use “The Rock” brand for certain products. During this time, Johnson is restricted from licensing it to other companies that may be in direct competition with TKO. While Johnson will benefit from having the trademark, WWE will have the next decade to maximize its potential.
This news comes as a significant milestone for Johnson, who acknowledges the historical and familial significance of his new role. He said, “My grandfather, High Chief Peter Maivia, and my dad, Rocky ‘Soulman’ Johnson, would’ve never thought this day would come.” Johnson is honored to have a seat at the table that holds decades of history and family legacy. He recognizes that being on the TKO Board of Directors and taking full ownership of his name is not only unprecedented but also incredibly inspiring as his life comes full circle.
It is clear that Johnson’s career continues to soar to new heights, and his involvement with TKO and the WWE board is a testament to his hard work, dedication, and influence in the entertainment industry. As fans eagerly await what The Rock will bring to the table in this new role, it is certain that his impact will be felt both inside and outside the wrestling ring.
