Kim Kardashian has been announced as the newest brand ambassador for Balenciaga, a partnership that has raised eyebrows due to the fashion house’s controversial campaign from almost two years ago. In a statement, Kim expressed her excitement about working with Balenciaga, citing their impact on her most memorable looks and her admiration for their creative director, Demna, and his modernity, craftsmanship, and innovative design approach.
This collaboration comes as a surprise to many, considering Kim’s previous reaction to Balenciaga’s attempt to roll out a kid-featured BDSM shoot. At the time, Kim spoke out against it and re-evaluated her connection to the brand, which she found disturbing. The controversial campaign received backlash from the public, as it included court documents that referenced a famous child porn case in the background.
However, it seems that Kim and Balenciaga have reached some kind of agreement, as she now sees the brand’s next chapter as a fitting link-up and emphasizes their mutual trust and commitment to doing what’s right. This change of heart has left some people surprised, but it’s possible that Balenciaga has assured Kim that they won’t repeat such controversial stunts in the future.
Balenciaga faced significant damage control following the BDSM campaign and managed to calm Kim’s nerves enough for her to agree to this major collaboration. The details of Kim’s compensation for this partnership have not been disclosed, but it’s safe to assume that it is a lucrative deal.
Despite the controversy surrounding their previous campaign, Balenciaga has found a way to move forward and enlist one of the most influential celebrities of our time as their brand ambassador. Only time will tell how this partnership will unfold and whether it will help Balenciaga regain the trust of the public and their loyal customers.
