The TikTok community has recently uncovered a potentially misleading marketing tactic used by Target during its Black Friday sales. TikTokers have been visiting their local Target stores and sharing videos of themselves revealing hidden price tags behind the “Black Friday Deals” signage.
In these videos, individuals remove the holiday price card to expose the regular price tag behind it, only to find that the prices are the same. For example, one TikToker showcased a TV marked down to $429 for Black Friday. However, when she removed the holiday price card, the original price tag behind it displayed the same amount. This suggests that Target may not actually be offering any significant discounts during its Black Friday sales, but rather using new cardstock to create the illusion of deals.
Another TikToker demonstrated a similar situation in the clothing section. He peeled back a sticker price for a pair of pants, revealing that the price had been increased from $25 to $30. This implies that Target may be inflating prices to make it seem like customers are getting a better deal.
While it is common knowledge that companies may adjust prices and signage to take advantage of holiday shopping, these TikTokers seem to believe they have uncovered a groundbreaking discovery. However, it is important to note that this is a common practice in the retail industry.
Target has not yet responded to these TikToks and the ensuing backlash. However, it is safe to assume that they will defend their pricing strategies and remind consumers that capitalism is at play. Despite the potential misdirection, Target remains a popular destination for shoppers seeking holiday deals.
In conclusion, TikTokers have shed light on a marketing technique used by Target during its Black Friday sales. These videos reveal hidden price tags behind the “Black Friday Deals” signage, suggesting that the discounts may not be as significant as they appear. While this discovery may come as a surprise to some, it serves as a reminder that companies often employ various strategies to attract customers during the holiday season.
